While working as the Director of Marketing at NextFab, a makerspace network in the Philadelphia region, I dreamed of a unified theorem – a consistent user experience between the physical spaces that NextFab worked so hard to create and the virtual spaces that the company might create now and in the future. As luck would have it, I found my best chance to unify the branded experience when the team began to explore the potential layout for our third location – this one in Wilmington, Delaware. As the project grew in size from a modest 3,000 sq. ft. space to a much more ambitious 10,000 sq. ft. building, I took the opportunity to influence the design of an incredible space (and create the best product-market fit imaginable for our brand).
