During graduate school at the Institute of Design I had the pleasure of working with an absolutely gifted group of students and professors. We inspired each other to new heights and efforts that resulted in an extraordinarily broad range of innovative ideas.

Working across industries and topics – from the future of news services to the future of transportation – and through a range of mediums – from products to entire systems – we developed ideas that still seem relevant.

Assigned the task of creating a new product line, our team chose to develop a concept for Garmin, the market leader in Global Positioning System (GPS) devices. By first understanding the industry, our client, and user needs, we were able to design a product with real business potential - a GPS unit for bicyclists.

Course: New Product Definition, Institute of Design

Team: Jaime Chen, Henning Fischer, Ah Young Hahn, Laate Olukotun, Jose Sia

Advisor: Chris Conley

Date: Fall 2004